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Published on : Wednesday, June 15, 2016
NYC & Company underwent brand refreshment by rebuilding and re-imagining the official website. The new improved website includes two custom typefaces, custom colour panel and 250 or more custom icons.
Fred Dixon, the president of NYC & Company said, “New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination.”
“We’re excited to further engage with travellers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo,” he added.
The new features include, mobile-first design, increased video and high-impact visual presence, contextual mapping to serve multiple audience etc.
The visual rebrand also includes collateral materials, sales item, trade-show booth, business cards and their own company events.