NYC & Company partners with Cape Town to boost tourism

Published on : Saturday, August 26, 2017


The African continent will see a first of its kind agreement between NYC & Company and Cape Town Tourism to boost tourism between two destinations.


The tourism partnership agreement was signed in New York by NYC & Company president Fred Dixon and Cape Town Tourism’s chief executive Enver Duminy.


The two destination marketing organisation will enter a two-year alliance that will have them collaborated to share the best practices in tourism marketing and exchange of marketing assets that will boost travel.


Dixon mentioned that the two cities share a lot in common in terms of culture, cuisine and design. He was looking forward to cultivate a productive tourism relationship in the years ahead.


Seasonal travel will be influenced by the city-to-city partnership that will have swapping of marketing and advertising assets that will kick off from 2018.


Cape Town will be promoted in the New York City through advertisements on bus stop shelter and LinkNYC kiosks that will reach 17.6 million media impressions.


In Cape Town advertisements will be rolled out through digital and out-of-home media of the same value with specifics to be determined.


Duminy announced that New York was an ideal city for collaboration with Cape Town.The twinning agreement is encouraging and offer a lot to the global traveler.


Best prices will be shared between the New York City and Cape Town so that the number of visitors between both the markets increases.


South Africa has 50,000 visitors in 2015 and is the largest African origin market for visitors to New York City.


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