NYC & Company’s Neighborhood X Neighborhood Initiative Spotlights East Harlem/El Barrio This Holiday Season

Published on : Thursday, December 5, 2013

NYC COmpanyNYC & Company, New York City’s official marketing, tourism and partnership organization, today announced East Harlem, also known as El Barrio, in Upper Manhattan, as the next destination to be featured in Neighborhood x Neighborhood, an initiative designed to increase visitation, support local businesses and encourage exploration in areas outside traditional tourist locations across the five boroughs. With upwards of 5 million people expected to visit New York City for the five weeks between Thanksgiving and New Year’s, East Harlem/El Barrio is the perfect place to explore beyond the City’s classic holiday events. Both New Yorkers and visitors can find hidden treasures, enjoy authentic cuisine and shop for unique gifts in the neighborhood.



“Both New Yorkers and visitors will enjoy the noteworthy cultural organizations, superb restaurants and one-of-a-kind shops that line the streets in the lively and culturally rich East Harlem/El Barrio neighborhood in Upper Manhattan,” said George Fertitta, CEO of NYC & Company. “In time for the busy holiday season, we are pleased to highlight East Harlem/El Barrio, a neighborhood full of hidden gems that are unique to its Italian and Hispanic histories.”



“Through cultivating local talent and presenting work by artists from around the world, East Harlem’s cultural organizations provide an exciting range of programming for visitors,” said Cultural Affairs Commissioner Kate D. Levin. “With terrific museums, performing arts groups, and more, this dynamic neighborhood has a number of cultural destinations to choose from.”



“El Barrio/East Harlem is the perfect place to visit this holiday season,” said New York City Council Member Melissa Mark-Viverito. “Whether you’re looking for delicious food, a dynamic cultural experience or wonderful historical landmarks, El Barrio/East Harlem is the place to be. As the cradle of the Puerto Rican community in New York City, El Barrio is a mecca of Latino arts, music and culture, making our community an exciting and unique destination. On behalf of our small businesses and cultural institutions, I thank NYC & Company for featuring El Barrio/East Harlem in its Neighborhood x Neighborhood initiative.”



Cultural Organizations and Gardens:



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New York City is made up of five distinct boroughs: Brooklyn, the Bronx, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative intends to spotlight the affordability and accessibility of neighborhoods across the five boroughs with a particular emphasis on areas that have seen new hotel development in recent years. Neighborhoods and featured highlights were chosen in collaboration with City Council officials, Department of Cultural Affairs, NYC Small Business Services, business development districts, community leaders and with consideration of NYC & Company’s more than 2,000 members.


Source:- NYC & Company

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