NYC introduces new campaign for tourism

Published on : Tuesday, November 21, 2017

NYC & CompanyOn Monday, the tourism agency NYC & Company introduced “True York City” – a new campaign designed to endorse the famous attractions along with unique experiences, local businesses and neighborhoods.

16 other nations and the $15 million US marketing campaign will now on use the phrase “Famous Original New York City” on different billboards, advertisements, Instagram and other social media platforms. A website at hosted on Monday with photos, videos and stories.

To quote Fred Dixon, NYC & Company CEO in an interview, “we’re encouraging travelers to New York City to go beyond the selfie, to go beyond their top bucket list, and explore and engage more deeply with the destination.”

Dixon also explained that the visitors enjoying the panoramic view from the Empire State Building might dine at any Korean restaurants on 33rd Street. Many New Yorkers are quite aware of the place, sometimes known as “Koreatown” because of its bona fide Korean food and karaoke bars. However, majority of the visitors are not familiar with this.

Also there are new ways to explore the tried-and-true attractions like witnessing the sunrise for visiting the Empire State Building, and ferries that connect Brooklyn and Wall Street.

The campaign also requests the locals along with the visitors to share their experiences and views why they love the city by using the hashtag #TrueYorkCity. Ads being rampant in New York City will use the #TrueYorkCity slogan, too.


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