NYC introduces new campaign for tourism

Published on : Tuesday, November 21, 2017

NYC & CompanyOn Monday, the tourism agency NYC & Company introduced “True York City” – a new campaign designed to endorse the famous attractions along with unique experiences, local businesses and neighborhoods.

 
16 other nations and the $15 million US marketing campaign will now on use the phrase “Famous Original New York City” on different billboards, advertisements, Instagram and other social media platforms. A website at nycgo.com/famousoriginal hosted on Monday with photos, videos and stories.

 
To quote Fred Dixon, NYC & Company CEO in an interview, “we’re encouraging travelers to New York City to go beyond the selfie, to go beyond their top bucket list, and explore and engage more deeply with the destination.”

 
Dixon also explained that the visitors enjoying the panoramic view from the Empire State Building might dine at any Korean restaurants on 33rd Street. Many New Yorkers are quite aware of the place, sometimes known as “Koreatown” because of its bona fide Korean food and karaoke bars. However, majority of the visitors are not familiar with this.

 
Also there are new ways to explore the tried-and-true attractions like witnessing the sunrise for visiting the Empire State Building, and ferries that connect Brooklyn and Wall Street.

 
The campaign also requests the locals along with the visitors to share their experiences and views why they love the city by using the hashtag #TrueYorkCity. Ads being rampant in New York City will use the #TrueYorkCity slogan, too.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 03 ITB Asia 2018
  • 09 ttfotm 2018
  • 10 Astana leisure 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 13 bitf 2018
  • 14 Global Wellness Summit 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 sahicsouthamerica 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com