Oceania Cruises Expands Popular Value-Add Program Introduces New OLife Choice Promotion

Published on : Friday, December 18, 2015

OCEANIA CRUISESBeginning January 1, Oceania Cruises will introduce a new evolution to its popular OLife promotion by providing guests with the flexibility to choose from a variety of complimentary amenities when booking a cruise vacation that departs on or after April 25, 2016. The new OLife Choice promotion replaces the existing OLife Early Booking Advantage program which concludes on December 31, 2015.


The OLife Choice promotion provides guests with complimentary amenities that enhance their Oceania Cruises vacation, including free unlimited internet access and a choice of a beverage package, free shore excursions or a shipboard credit. The number of complimentary shore excursions offered and the amount of shipboard credit is dependent on the length of the cruise – ranging from three shore excursions or a $300 credit for voyages up to nine days to five shore excursions and $500 credit for sailings 14 days or longer. The promotion is valid for six months and is scheduled to conclude on June 30, 2016.


“When we first launched Oceania Cruises, one of our foundational strategies was to reward guests who booked their cruise vacations early,” said Jason Montague, president and chief operating officer for Oceania Cruises. “With our recent OLife promotional programs we’re getting back to our roots and providing guests who book early the best possible offer with included amenities designed to help further enrich their Oceania Cruises vacation.”


The simplicity and inherent value of OLife Choice further unifies Oceania Cruises’ promotional strategy, making it easy for travel partners to communicate the tremendous benefits of booking early. The OLife Choice program is offered on all sailings departing on or after April 25, 2016 and is available to all guests, regardless of suite or stateroom category booked.


“The response to our first OLife promotion was extraordinary,” said James Rodriguez, senior vice president of marketing and sales for Oceania Cruises. “The new OLife Choice promotion follows a similar easy-to-understand approach, but thanks to feedback from our guests and travel partners, we took it to another level by including additional amenities and offering even more flexibility.”


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