Published on : Tuesday, September 25, 2018
The Odisha government is putting in a lot of efforts to project the state as a sports destination before the men’s hockey World Cup to be held in the state in November and December.
While projecting Bhubaneswar as the country’s sports capital, the Odisha government also aims to attract tourists from inside India and abroad.
It has launched several campaigns across India and several countries to showcase Odisha as a tourist destination, taking advantage of the impending hockey world cup.
The hockey world cup is slated to be held at the iconic Kalinga Hockey Stadium from November 28 to December 16.
“The sports and tourism promotion will go together. We have decided to promote Odisha Hockey Men’s World Cup and popularize Odisha tourism in the country and abroad as well,” said Sports Minister Chandra Sarathi Behera .
He said that a promotional road campaign would begin in the country, which would have 17 stops in all corners of the country, including six metropolitan cities of New Delhi, Mumbai, Chennai, Kolkata, Bengaluru and Hyderabad.
After initiating a bus campaign in London to promote the world cup, the Odisha government has planned to advertise on some buses with a message, “Odisha by Morning, Hockey by Evening” in some other countries.
“We have planned to start the bus campaign in Sydney in Australia, Munich in Germany and Malaysia. It will showcase the state as an exciting tourist and sporting destination,” said Sports and Tourism secretary Vishal Dev.
Recently, Chief Minister Naveen Patnaik launched “My Heart Beats for Hockey” campaign at Kalinga Stadium, which aims at spreading the passion and love for the game of hockey.
The tourism department is expecting a footfall of around 40,000 foreign tourists during the Hockey World Cup.