Odisha make use of the athletes to bolster tourism

Published on : Monday, June 19, 2017

athletes to bolster tourismThe Odisha government is all prepared to exploit the 22nd Asian Athletics Championships that would commence from July 6 to 9, to improve tourism in the eastern India.

In this event, over 1,000 athletes from 45 different countries will participate in 42 disciplines in the championships at the Kalinga Stadium. In addition, more than 3,000 visitors are expected to arrive here to support their respective teams/athletes.

To quote Ashok Chandra Panda, Tourism Minister, ‘we will promote various tourism spots in Odisha, including eco-tourism, during the championships. The Tourism Department has made an allocation of Rs 4 crore for this endeavour.’

The event will highlight the art, culture, sports, and tourism potential of Odisha. The mascot of the event is ‘Olly’ — the famous Olive Ridley turtle.

Every year, the sea turtles migrate to coastal Odisha for mass nesting. Numerous beaches located in Odisha are major nesting sites for these rare turtles.

The logo shows an athlete crossing the finishing line with eminent tourist attractions of Odisha in the background.

To quote the minister, ‘tourists coming here to support their respective teams/athletes are likely to prefer to explore the state. So, we are going to promote all the tourist destinations, heritage villages, art and crafts of the state.’

On the other hand, a television commercial filmed by Nila Madhab Panda, famous filmmaker has been prepared, which showcases the exotic heritage and culture of Odisha. To quote Panda, ‘being an Odia, I tried to represent the beauty of Odisha through this TV commercial. It has been done in the backdrop of some of the most iconic tourist locations, including the Konark temple, Chilika Lake, and tribal culture.’

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