Officials keen on boosting Indiana tourism via marketing

 Tuesday, May 29, 2018

Indiana Tourism DevelopmentIndiana officials are keen on finding ways to attract more visitors to the state.

The Indianapolis Business Journal explains that the Indiana Office of Tourism Development prepares to employ a marketing firm to head the initiative.

In a document looking for proposals, state officials explain that their goal is to become a “leading regional destination” with yearly growth moving beyond that of adjacent states.


The tourism office expends around $2 million annually on marketing services.

The winning firm is anticipated to set up print, television and radio ads, along with billboards, email marketing and social media efforts.

A state report explains tourism in 2016 hired over 242,000 workers, generated $12.2 billion in annual spending and attracted 79 million visitors.



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