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Published on : Wednesday, November 6, 2013
Waldorf Astoria Hotels & Resorts today unveils its new global advertising campaign, “The Stories Begin Here,” featuring international actress Olga Kurylenko. The groundbreaking campaign concept is a creative collaboration between the actress, fashion photographer Bruno Dayan and British author Simon Van Booy, who was commissioned to write a short story which would inspire the photo shoot.
In the campaign, Kurylenko plays a character named Alexandra, created exclusively for her by Van Booy as a young, successful and well-traveled couturier, spending time experiencing unforgettable moments at a Waldorf Astoria hotel. The story, entitled “The Escape Artist,” takes readers on a journey through the eyes of Alexandra as she encounters the many inspirational environments and bespoke service a Waldorf Astoria offers.
Source:- Hilton Worldwide