Omnico: Chinese theme park visitors to spend four times more on food if technology improves

Published on : Thursday, December 14, 2017

OmnicoNearly 68% of Chinese theme park tourists are likely to spend up to four times more than normal on food and drinks if they can utilize mobile phone apps to order in advance, as indicated by Omnico, a research firm.


About 65% would be spending up to four times the average of they can use seld-scan apps on their phones of touchscreen kiosks for ordering in food outlets and 57% state that these technologies would be triggering similar increases on what they generally spend on merchandise.


These figures are part of the Omnico Theme Park ROI Barometer that surveys 1,973 consumers from Malaysia, China and Japan who had visited the park in the last two years, along with 1,360 for the US and the UK.


Mel Taylor who is the CEO, Omnico mentioned that their research firm has confirmed that advanced point-of-scale technology can transform the revenues of Asian theme parks.


As much as 53% of Malaysian theme park visitors, for instance would spend up to four times the average amount on food and beverages if they can per-order with the aid of a mobile app, along with 43% of Japanese visitors.


And 49% of Malaysian respondents said that spending on merchandise might quadruple with self-scan apps or self-service kiosks as compared to 45% of Japanese visitors.


About 78% of the three nations state that they often decide against purchasing food and beverages at a park because of queuing. And 64% also took the same view with regard to retail purchases and would rather choose to walk away than stand in a long queue.


Visitors also mentioned that their spending would rise if virtual reality guides and experiences or artificial intelligence-enabled recognition systems were utilized to make their visits easier.


In China 62% said that they would spend up to four times more than average on an admission ticket if the park possessed these technologies as compared to 52% in Malaysia and 36% in Japan.


Overall the Theme Park ROI Barometer revealed that the implementation of technologies that can appeal to the modern tech-savvy customers would be able to deliver tangible results to the operators of the theme parks.


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