Omnico survey reveals 81% of US theme park tourists seek interactive maps

Published on : Wednesday, June 28, 2017

OmnicoAlmost as much as 81% of the US theme park tourists expect interactive maps to ensure their visits are more convenient and interesting, according to a new survey conducted by Omnico.


Another 76% of theme park visitors seek smartphone apps offering them updates.


They want these apps also to notify them when their rooms are ready. On the other hand, 66% are looking for a park app to provide them a personalized itinerary. And, 69% mentioned that the quality of their visits would be improved if they can enjoy cash-free transactions while paying and 65% wish to pre-pay for food.


The results were declared in the second Omnico Theme Park Barometer that had explored the expectations of 774 US consumers who had visited theme parks in the last two years.


Mel Taylor who is the CEO of Omnico Group said that the US consumers want technology to make their theme park visits more memorable. He added that this is due to the fact that expectations of the visitors are gradually rising and therefore they want park operators to ensure that they are entitled to the best technological platforms that ease their visits considerably.


For instance, 69% of visitors claimed that their visits would be better if they had real-time advice about weather conditions prior to opting for rides or attractions outside.


Another 67% of US consumers mentioned that they would prefer smartphone or tablet apps while booking rides or restaurant bookings and nearly 44% are in favor of touch-screen kiosks.


And, over 34% of the US visitors said that locating an empty seat inside a theme park restaurant is among the three most frustrating aspects of visiting the parks and for 46% it is queuing for rides.



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