On World Tourism Day, Kerala Travel Mart 2016 is to inaugurated

Published on : Friday, July 1, 2016

Kerala Travel MartKTM 2016 is supposed to be launched On World Tourism Day, September 28. KTM is doing everything it can to increase the hype augment its appeal by investing on a unique Spice Route Culinary Festival in order to honour the shared inheritance of more than 2,000-year-old maritime trade way.


31 expert chefs from all over the Spice Route countries re to participate in this food festival, which is to be hosted together by Kerala Tourism, UNESCO and the Union Tourimm Ministry in Kochi between September 23-26. This three-day event will take place at the Samudrika and Sagara Convention Centre, Willingdon Island, and will make its presence felt till September 30.


The President of KTM Society, Abraham George said, “The festival will promote theme ‘Muziris and Spice Route’. The three-day event will hold great appeal for foodies. There will be a competition in which an expert panel and invited dignitaries will rate dishes and select the best chef.”


This festival will witness renowned chefs from all over the Spice Route countries make different preparations of Kerela’s traditional food and also present the best of the cuisines from their own places in a tasting competition. It will turn into a public tasting event. The participant countries will have their Ambassadors participate in the event too and the winner will be awarded at the inaugural ceremony. Of KTM.


George Said, “With the Spice Route festival expected to bring in a substantial number of foreign tourists to Kerala, the KTM is hoping to benefit from and augment the state’s destination pull. Chief Minister, Finance Minister and Tourism Minister have extended full support for the upcoming KTM edition. The government has plans to bolster the development of the tourism sector.”


This is the ninth edition of KTM, in collaboration with the Department of Tourism, and it will also concentrate on ‘Responsible Tourism’. This event will bring together all the important business personalities of Kerela who are in the tourism industry like hotels, resorts, houseboats, Ayurveda resorts, tour operators, home stays, and cultural art centres. It will give them an opportunity to have an interaction with buyers from everywhere. 265 stalls for exhibition will be there at the venue.


George added, “We have been receiving great response from international as well as domestic buyers. Around 350 international and 900 domestic buyers have registered. We are planning to close the buyers’ registration by July.”


He also said, “The KTM is always looking to reach out to buyers from new international markets with focus on new arenas of tourism. With the Spice Route project encouraging modern-day travellers to retrace the pathways set down by pioneers, the influx of tourists drawn to the old-world charm of Kerala will undoubtedly increase.”

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