One-of-a-Kind Chinese New Year Gifts From McWilliam’s Wines

Published on : Thursday, January 19, 2017

unnamedThis Chinese New Year, Hong Kong shoppers need look no further for a unique and beautiful gift that friends and family will adore! Because the New Year is a time for delectable festivities and heart-warming moments with the whole family, sixth generation family winemakers McWilliam’s are launching a first-to-Hong Kong CNY gifting promotion featuring quality McWilliam’s wine and personalised wine labels that promise to bring auspicious wishes and smiles to all your loved ones at CNY — a gift from the McWilliam’s family to yours.To fill this season’s New Year celebrations with joy and blessings, McWilliam’s is continuing its history of innovation to introduce a one-of-a-kind opportunity for Hong Kong shoppers to create their very own personalised McWilliam’s wine label. Anyone searching for a unique and beautiful CNY gift can simply take a snapshot in the McWilliam’s photobooth and receive a personalised wine label featuring their portrait, a CNY greeting and beautiful New Year touches that offer wishes of fortune to all. From the memorable label on the bottle to the award-winning McWilliam’s wine inside, it’s the perfect gift to usher in the Year of the Rooster, heralding good luck and prosperous relationships.


Everyone in Hong Kong is invited to celebrate CNY with McWilliam’s and give this bespoke gift that’s bursting with happiness and prosperity. To create a personalised McWilliam’s wine label, simply visit a participating Park N Shop grocery store — including Park N Shop, International, TASTE, Fusion, Gourmet, Great, and SU-PA-DE-PA stores — and purchase two bottles of any McWilliam’s Hanwood Estate or JJ McWilliam wines, starting 1 January, 2017. Then, swing by the McWilliam’s photobooth inside Olympian City 2’s flagship TASTE supermarket between today till 26 January — to snap your pic and receive your very own CNY photo label. In no time at all, you’ll have a beautiful, exceptional value, completely unique gift that friends and family will cherish.


No matter which McWilliam’s wine you choose, you’ll get award-winning quality to complement a full range of Chinese New Year dishes. McWilliam’s Hanwood Estate Shiraz is a vibrant red with generous stewed fruit flavours that pair perfectly with rich and savoury crispy duck pancakes. Sweet snacks are a must at Chinese New Year, and candies, puddings and sticky rice cake match beautifully with the soft and subtle palate of JJ McWilliam Cabernet Merlot. For an all-around easy pairing choice, McWilliam’s Hanwood Estate Riesling is a fresh white wine with a clean, crisp finish that will bring out the subtle flavours of whole steamed fish and other seafood classics. There are many more McWilliam’s choices to suit every taste at this year’s CNY banquet and you can find full wine descriptions, redemption mechanics and promotion details in the accompanying appendix.


Each bottle of McWilliam’s emphasises freshness and simplicity, from vine to table. McWilliam’s is one of Australia’s most-awarded wines, taking accolades from renowned wine critics and shows. The brand portfolio earned 10 trophies and 176 medals in 2016 alone, and most recently, McWilliam’s was granted the prestigious “five red star winery” rating for the third consecutive year by James Halliday’s definitive guide to Australian wine — an honour bestowed upon only the top 3.8% of Australian wineries.

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