Published on : Tuesday, February 12, 2013
onefinestay has announced the appointment of Matt Turner as VP Marketing. He will be in charge of leading a global marketing strategy to accelerate onefinestay’s rapid growth and support its further city launches, with a particular focus on building digital campaigns and increasing online presence.
With experience of leading one of Europe’s largest digital marketing programmes at BSkyB, Matt’s appointment marks a significant milestone for the company, and is a clear statement of its commitment to building awareness of its unique service globally.
onefinestay redefines city travel: live like a local by staying in a distinctive home while the owner is out of town, but with all the comforts and conveniences of a hotel. Guests enjoy 5* linens, fluffy towels, luxury toiletries and even an iPhone for the duration of their stay, while members earn an extra income from their home at times when it would otherwise stand vacant.
Matt will oversee marketing at onefinestay, and is charged with establishing multiple channels to international guests, as well as raising awareness among homeowners. Matt will look to improve onefinestay’s performance in both digital and traditional media, as well as developing promising new channels such as mobile and partnerships.
Matt joins onefinestay from BSkyB, where as the Director of Online Sales & Marketing he led one of the largest digital sales and marketing programmes in Europe. In that role, he managed all key digital channels and the full online sales journey, launched a new smartphone platform, and took a pioneering approach to real-time advertising, in which Sky has become a leader. Previously, Matt was Director of Digital Acquisition at American Express UK, and prior to that had general management roles at American Express, BT, and several US-based start-up companies.
“We’re delighted to welcome Matt to onefinestay,” said CEO and co-founder, Greg Marsh. “Within three years, our business in London has become one of the largest hospitality operations in the city, while our New York business has grown faster still. With further city launches in our sights, we have to tell the world about the unhotel. That makes this the right time to bring in someone of Matt’s calibre.”
The last 12 months have been significant for the London-born start-up, during which the company expanded to New York, grew its membership four-fold, and announced other key hires including John Clarke as Head of Worldwide Sales, and Jackson Hull as CTO, who relocated to London from Silicon Valley. Matt joined the business on 1st February 2013 at an exciting stage in its growth, following its successful expansion to New York in May 2012 and with plans afoot for further international expansion.
Matt Turner said of his appointment, “I’m thrilled to be joining such an exciting, vibrant business and high-calibre team. I’m looking forward to working with them to further refine an incredibly unique and compelling product, and helping to roll it out on a global scale.”