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Published on : Wednesday, April 27, 2016
nSight, the leader in online consumer shopping intelligence for hotels and destinations, recently signed twenty new hotel clients in the Orlando area. Despite an overall healthy market anchored by top global attractions, Orlando hotels continue to battle fluctuations from international travelers and rate competition in non-peak periods. Local hotels that use nSight’s predictive shopping data to make smarter digital marketing and revenue management decisions are seeing stronger rate growth and steadier demand.
For hotels in Orlando, May is looking to be a challenging month, while June promises to bring an upswing in summer leisure consumers. Transient consumer demand is driven by international markets for May, with Toronto, London, and Buenos Aires as the top source markets searching and booking Orlando for the month. Orlando hotels are using nSight’s data to focus marketing on the most likely to book markets and optimize rate during the shoulder season.
“nSight helps to make our decisions easier across both marketing and revenue departments,” said Jean Spaulding, Director of Sales and Marketing for Omni Orlando Resort at Champions Gate. “It allows us to have an integrated approach to decision making that is more focused and more effective, with synergies across our teams on decisions ranging from who we target in digital marketing to how we design OTA promotions. nSight just makes us a bit smarter across the board and that is translating to revenue growth and higher ADR.”
nSight helps Orlando hotels level out the peaks and valleys of rollercoaster RevPAR and protect against fluctuations in international demand to the U.S.’s top family destination.
Top benefits of nSight features include:
Knowing when to hold, raise or lower rates based on consumer behavior: nSight’s Demand forecast calendar features an integrated view of rate, consumer demand and bookings for future arrival dates so hotels can optimize ADR
Targeting consumers actively shopping competitor hotels by geographic market and consumer profile: A view of unconstrained demand beyond the hotel website enabling hoteliers to increase direct bookings by shifting market share
Improving marketing ROI: nSight highlights the top US and international source markets searching and booking the hotel compared to the comp set over the next 30/60/90 days for PPC campaigns, email marketing, social and display ads, and website promotions
“Decisions that I used to make by following my gut or relying on what the data said last year, I now make based on forward-looking nSight data,” explained Simone Kuska, Director of Sales and Marketing at the Florida Hotel and Convention Center in Orlando. “I feel confident about decisions because I can see the actual changes in consumer demand for our future arrival dates and can make the right educated calls to optimize our bookings with the most effective marketing and rate strategy.”