Published on : Thursday, May 16, 2019
There are many common threads in these figures. The most interesting is the effect of foreign tourists, particularly from Latin American countries. Orlando experienced a 5.4% rise in international visitors, with just under 6.5 million, and Miami witnessed a 4.1% rise in international overnight visitors, a total of 5.8 million.
To quote Visit Orlando president and CEO George Aguel, “We saw strong gains from all of our core countries, particularly from Latin America. This success is a testament to the special appeal of our destination that continues to grow and evolve.” He highlighted that Brazil and Mexico as leaders in Latin American tourism market of Orlando.
Also, Miami saw a huge growth in terms of its key Latin American tourism markets, like Brazil, Colombia and Argentina. Together, the three countries comprised for more than 20% of all overnight foreign visitors to the city. As a region, Latin America made up more than 45% of overnight tourism in Miami.
The international visitors in Miami accounted for 35% of the total overnight tourism market and were accountable for over half of the total impact. Greater Miami and Beaches underline longer stays by visitors who have had to travel long distances as one of the main reasons.