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Published on : Monday, May 18, 2015
The 200-strong Outlandish Gathering 2015, which includes visits to Doune Castle, Blackness Castle and the village of Culross, comes as VisitScotland prepares to launch a major Outlander marketing push in Germany.
As well as an online consumer campaign, including a bespoke German landing page on visitscotland.com, the national tourism organisation has teamed up with Vox to publicise Scotland via competitions at the German TV channel’s Outlander fan events in Munich, Hamburg and Berlin.
It will work with Sony around the show’s DVD launch later in the year and is organising familiarisation trips to Scotland for German journalists, allowing them to visit filming and book locations in the land that inspired Outlander.
The centrepiece of the Outlandish Gathering weekend is a fair at Crieff Hydro, where VisitScotland will host a stand. The Outlander fans will also enjoy a dinner, ceilidh and a fundraiser for World Child Cancer, the charity patronised by Caitriona Balfe, who plays time-travelling nurse Claire Randall in the television series.
On her visit to Doune Castle – which doubles for Castle Leoch in Outlander and which recently reported a 30 per increase in visitor numbers – fan Andrea Keskin, from Dortmund, said: “I’ve been to Doune Castle three times since I learned it was in the TV series. I’m certain that more German fans will want to come here and see where it has been filmed. They will get to see the immense beauty of Scotland with their own eyes.”
Originally from Chicago, Angela Sasso is co-organiser of the Outlandish Gathering 2015. She said: “Scotland is Outlander and Outlander is Scotland, but the country in real life is even better than the Scotland in the books. Round every corner you see a castle and beautiful scenery. There’s a huge appetite among American fans of Outlander to come here.”