Published on : Wednesday, April 13, 2016
Outrigger Resorts, the premier beachfront resort brand of Outrigger Enterprises Group, has joined Global Hotel Alliance (“GHA”) as the growing alliance expands its footprint in new markets, including Outrigger’s home base of Hawaii, plus Fiji, Guam and Mauritius, while strengthening its presence in the Maldives and Thailand, adding a total of nine premier resorts to GHA’s network of 33 independent brands and over 550 hotels.
Based in Honolulu, Outrigger Resorts is part of Outrigger Enterprises Group, one of the largest and fastest growing privately held leisure lodging, retail and hospitality companies operating in the Asia Pacific and Indian Ocean regions. As part of its unique hospitality offering, the values-based company extends exceptional hospitality and authentic cultural experiences, incorporating local traditions and customs into the guest experience at each of its properties worldwide.
Chris Hartley, GHA’s CEO, who was in Honolulu to make the announcement at Outrigger’s recent global leadership conference, is thrilled to add another iconic hotel brand to its portfolio, with its own rich history and unique culture: “GHA is about bringing together fiercely independent brands, many of which have been privately held for generations, and giving them the ability to thrive on their individuality in a rapidly consolidating hospitality market. Outrigger fits that mould perfectly and will benefit from our shared loyal customer base of over seven million DISCOVERY members, many of whom are in Outrigger’s key feeder markets.”
David Carey, president and CEO of Outrigger Enterprises Group, is excited about the opportunity that GHA membership represents for the brand: “Outrigger’s existing loyal guests return to our hotels because they love the authentic local experience and signature amenities we offer at some of the most iconic beachfront destinations in the world. GHA’s DISCOVERY loyalty program and distribution network give us access to millions of new, like-minded loyal customers, from similar brands to ours, which will extend our reach within our key feeder markets, and into new markets that are not cost-efficient for us to exploit alone.”
The integration of Outrigger Resorts into GHA will be completed later in the year, at which time DISCOVERY members will be recognised and rewarded across the Outrigger Resorts portfolio of premiere beachfront properties.