Published on : Tuesday, October 17, 2017
The world of corporate events as we know it is already changing. International event professionals, hosted buyers and MICE media representatives who attended this year’s IMEX in Las Vegas, witnessed first the beginning of this revolution as on Wednesday, October 11th at Level 1, Room 202 of The Venetian® | The Palazzo® Congress Center, a new Ovation was unveiled.
Featuring a characteristic stylish logo that makes a strong statement and highlights the connection with MCI Group, high-quality imagery that combines the beauty of each destination with impactful events and the revamped, state-of-the-art and easy to use online interface, this Ovation brand refresh is all about unveiling the WOW factor!
Cathie Cusin, MCI’s Vice President of Meetings and Events & Head of DMC Services commented: “With an established global presence and extensive local expertise, Ovation’s true strength lies in its people and its ability to create and maintain meaningful relationships. This brand refresh features a stylish, contemporary and representative image of what our brand stands for: openness, passion and determination for taking your vision and Making it Happen!”
This makeover, led and managed by Germán Inostroza, Director of Global Marketing, embodies current trends and aims at creating strong emotions through high quality visual content. Designed to communicate the company’s cutting-edge approach towards creating experiences as well as business growth through innovation, it is expected to further meet and exceed the ever-changing client needs in all destinations.