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Published on : Tuesday, May 19, 2015
Tourism operators from across the East and South are this week attending Fáilte Ireland’s new tourism initiative Ireland’s Ancient East stakeholder workshops in Portlaoise (Monday); Gorey (Tuesday) and Youghal (Wednesday) to learn more about the new initiative and to discuss how they can work with the national tourism authority to bring this new tourism initiative to life in the East and South region.
Following comprehensive research in overseas markets, the initiative is aimed at specific market segments overseas who have indicated they would be more likely to come to Ireland to take in history and culture, explore new landscapes, or simply take time out from their busy lives and careers to connect with local heritage and nature. The proposition will be crafted along four distinct thematic pillars – Ancient Ireland, Early Christian Ireland, Medieval Ireland and Anglo Ireland.
With this in mind, Fáilte Ireland are delighted to welcome the first group of international media from the US, Germany, Spain, Belgium and India who will be experiencing the new proposition as part of a familiarisation trip organised by Fáilte Ireland. These select media, which have a collective audience of over 4 million, will enjoy some of Ireland’s Ancient East’s attractions on their tour.
Jenny De Saulles, Fáilte Ireland’s Head of Programmes for Ireland’s Ancient East, explained – “Having rolled out the successful Wild Atlantic Way, Fáilte Ireland now has the task in promoting and highlighting our new tourism initiative – Ireland’s Ancient East to overseas media. With this in mind we have put together an itinerary for the journalists to immerse themselves in a journey of discovery of 5,000 years.
With visitors now looking for authenticity and immersive experiences, Ireland’s Ancient East is an ideal proposition together with its green, lush, and pastoral landscapes.”