Published on : Wednesday, August 30, 2017
Until a few years ago, the term ‘overtourism’ didn’t find any place in any lexicon whatsoever. Now, an important part of global tourism, this 11-letter word has become a crucial term representing the dark side of the tourism sector and a central point of much industry debate.
From the aforesaid term, few instant images come rapidly to our minds which are quite familiar to the industry leaders and travel lovers like cruise ships halting temporarily at the ports of Venice or Barcelona, spilling out thousands of tourists onto historic, iconic city streets and waterways, thousands of selfie-stick carrying visitors moving to the heritage sites, disorderly crowd on the beautiful beaches in Asia and lot more.
The term overtourism emerged a year back. It was coined by SKIFT, one of the largest industry intelligence platforms offering media and marketing insights to travel sectors. As an idea, the term ‘overcrowding’ shows the cry out of the travel infrastructure along with the locals. On one hand the expansion of the sector has been a blessing in terms of economic stability and opportunity, but at the same time getting irritated at its unmanaged growth. However, promises to overcome this issue are coming from all corners of the globe.
As the number of grievance piles up, impetus seems to be building up to a combined, worldwide outcry of “STOP!”