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Published on : Thursday, November 14, 2013
To complement the growing popularity of Palm Springs as a tourist destination, the Palm Springs Bureau of Tourism and the Palm Springs Convention Center have launched a redesigned website to showcase and to support the brand messaging of “Like no place else.”
These data driven websites provide visitors a content rich user experience, automated social media engagement, and real-time access through multiple web-based platforms. A series of interactive tools feature the latest web technologies to inspire the visitor to plan and book their trip to Palm Springs.
Key features for the Palm Springs official visitor websites include:
“My Palm Springs” trip planner to build customized itineraries
Dedicated section to support travel professionals
Translator tool featuring over 70 language options
Integration of social media tools – Facebook, Twitter, Pinterest, Vimeo and YouTube
Interactive Google maps with city districts, nearby attractions and directions from major cities
Informative TripAdvisor and Yelp reviews
Easy to find travel articles and blog posting feeds to relevant web pages
Simple reservation tool for hotels, vacation home rentals, attractions and tours
Easy navigation to events, e-newsletters, visitor guides, featured partners and social media channels
Palm Springs’ official visitor websites have received over 1.7 million visits, an 80% increase in site traffic during the past two years. Over 700 Palm Springs businesses are listed in the Stay, Play, Shop and Dine sections including photos, deals, location and contact information.
The Palm Springs Bureau of Tourism and Palm Springs Convention Center are managed by SMG, a management company with over 230 facilities worldwide. The Palm Springs Bureau of Tourism is the official destination marketing organization for the City of Palm Springs.