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Published on : Monday, July 3, 2017
Since 2005, number of tourists visiting Papua New Guinea has seen a steady and healthy growth. There is a lot of tourism potential for Papua New Guinea, and hence, the International Finance Corporation (IFC) has partnered with the Tourism Promotion Authority (TPA) of Papua New Guinea to carry out market research, in the next five months, that will help the government develop tourism and realize the sector’s potential over the next ten years.
A tourism-demand assessment will be carried on to measure the size, travel patterns and economic value of current tourist arrivals in the country. It will evaluate the effectiveness of existing marketing activities, project volumes and value of potential arrivals with particular emphasis on high spending niche markets.
IFC’s Regional Manager for the Pacific, Tom Jacobs stated in a press release that the research will provide recommendations to the government to help it match tourism investment, development and marketing to target markets. To quote Jacobs, “Finding out what drives people to visit PNG and what is needed to bring more tourists – be it bird watchers, adventure seekers, or those attending cultural shows – will help grow existing holiday arrivals and create new markets in the future.”
PNG offers a diverse and unique visitor experience, with world-class diving, surfing, vast flora and fauna, rich cultural experiences, major walking tracks, as well as World War-II historical sites.
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