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Published on : Tuesday, November 19, 2013
Sydney and Bangkok , The Pacific Asia Travel Association (PATA) has announced a Preferred Partnership with specialist insights provider, MyTravelResearch.com. The two organisations reached a two-year agreement that will support PATA’s strategic focus to provide valuable insights, forecasts and analysis.
The aim is to give PATA members access to data and analysis to boost their competitiveness. The preferred partnership will enable MyTravelResearch.com and PATA to collaborate on the development of insights about the visitor economy in Asia Pacific and beyond.
The partnership follows endorsement from PATA members at the PATA Board meeting in Chengdu, China in September, and at World Routes in Las Vegas in October.
Carolyn Childs, Director, MyTravelResearch.com said: “MyTravelResearch.com has long shared PATA’s vision of building better businesses across the visitor economy in our region. The Preferred Partnership agreement is the tangible expression of that vision, enabling us to support PATA in making a difference.”
Ms Childs said the partnership would also help PATA realise the “immense value” of PATAmPower. “We will help leverage PATA’s powerful network to support our ‘insights to action’ philosophy where it can achieve results for both of us. PATA has an unrivalled positioning thanks to its ability to connect all parts of the visitor economy across the region.”
PATA CEO Mr Martin J Craigs, said: “The partnership with MyTravelResearch.com provides vital support to the PATA Strategic Intelligence Centre. It helps us to extend the reach and effectiveness of our insights delivery – a key pillar of PATA’s mission. The feedback from members who engaged with MyTravelResearch.com in Chengdu and Las Vegas was outstanding.”
The agreement follows on from PATA’s signing of a two-year agreement with Routes (part of UBM Live) in Las Vegas in October.