Published on : Saturday, March 16, 2019
The Pacific Asia Travel Association (PATA) takes great pleasure in inviting you or one of your colleagues to attend the forthcoming PATA Annual Summit 2019 (PAS 2019) as a media delegate. The event, generously hosted by the Department of Tourism, Philippines, will be taking place from May 9-12 at Radisson Blu Cebu in Cebu, Philippines.
PAS 2019 is a 4-day event that brings together international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region. The Summit programme embraces a dynamic one-day conference under the theme ‘Progress with a Purpose’, which will highlight the fundamental challenges, issues and opportunities of the travel and tourism industry and how together we can bring about actionable change for the better.
For the opening keynote, we are pleased to welcome Dr. Andrew Staples, Global Editorial Director at The Economist, who will be presenting on the ‘State of the World Economy’, which will be followed by an insights presentation by Professor John Koldowski, Special Advisor to the PATA CEO, on the ‘Current and Future State of Travel and Tourism in the Asia Pacific’. These presentations will be followed by a BBC moderated panel discussion, titled ‘Navigating the Numbers’.
Other topics to be discussed at the conference include ‘Destination Management in Times of Uncertainty’, ‘Mainstreaming Sustainable Tourism’, ‘The Power of Data and Insights for Responsible Development’, ‘Accessible Tourism for All’, and ‘The Future of Sustainable Destination Branding’. Confirmed speakers include Haitham Mattar, CEO – Ras Al Khaimah Tourism Development Authority; Robin Yap, Chairman Emeritus – The Travel Corporation (TTC); Martin Heng, Accessible Travel Manager & Editorial Advisor – Lonely Planet, and Maja Pak, Director General – Slovenian Tourist Board.
Alongside the conference, we also allow students and young tourism professionals to engage with industry leaders at the PATA Youth Symposium, which highlights the Association’s commitment in supporting Young Tourism Professionals within our Human Capital Development programme.
Furthermore, we are also continuing our successful partnership with the World Tourism Organization (UNWTO) to once again organise the half-day UNWTO/PATA Leaders Debate during the Summit programme. The debate is an opportunity for public sector tourism leaders and rising stars in the private sector to discuss the issues, challenges and opportunities facing the travel and tourism industry today.
Crowned as the “Queen City of the South”, Cebu is where business and leisure breathe alongside each other, with office buildings and beach resorts finding their own place under Cebu’s friendly skies. Cebu is the traveller’s dream of a tropical island come true: balmy weather, pristine beaches, and luxurious resorts with all the frills of modern living. Meanwhile – as the Philippine’s second largest city – Metropolitan Cebu is the political, economic, educational, and cultural centre of the Visayas (Philippines’ 3 main island groups). Hotels, shopping malls, entertainment halls, casinos, and golf fairways are present in the metro to cater to every tourist’s whim. As the oldest city in the Philippines, its past is firmly entrenched in the annals of the Spanish conquest, when Portuguese navigator Ferdinand Magellan planted the Cross of Christianity in the name of Spain in 1521.
As a media delegate you are entitled to: