PATA introduces Human Capacity Building Programme in Maldives

Published on : Thursday, March 9, 2017

PATAThe Pacific Asia Travel Association (PATA) is all geared up to launch its very first ‘PATA Human Capacity Building Programme’ in the Maldives. This event has been organized jointly with the Maldives Association of Travel Agents and Tour Operators (MATATO).


This event follows a unique theme of ‘Exploring the Art of Storytelling’ that would take place from 12th to 13th July, 2017 at the Travel Trade Maldives (TTM) in Dharubaaruge in Maldives.


And, this special event offers an interactive training programme that incorporates several classroom interactions that were conducted by eminent travel industry stalwarts. In addition, the event comprises some practical activities, networking opportunities as well as certain group assignments.


The content of the programme is actually based on the successful PATAcademy-HCD that was held in the month of December at the Engagement Hub of the Association in Bangkok.


Dr. Mario Hardy, CEO, PATA said that the strategy of PATA for human capital development is an important strand in the mission of the Association that regularly aims to offer opportunities to local communities to share the various benefits of tourism. Furthermore, it also provides an effectual process of broadening the horizons of the tourism industry professionals.


He went on to add that they were pleased to partner with MATATO in conducting the programme for the members in the region of Maldives.


Dr. Hardy also feels that the initiative would find a good deal of favor in the Maldives. Abdulla Ghiyaz, President of MATATO mentioned that Maldives is quite excited about this new partnership programme with PATA. He asserted that the Human Capacity Building Programme is impressive and the event would actually enable their marketing teams unlock their true potential for coming up with refreshing ideas.


He added that this event would be the first of its kind in Maldives and therefore he is optimistic that it would witness a great response from the industry.


Some of the speakers participating in the event include Matt Gibson, Professional Travel Bloggers Association/Xpat Media, Dung ‘Mos’ Dang, Founder and Head of Product – Scott Experience Design, Trevor Weltman, Head of and also Kyle Sandilands, Director and Cinematographer.


The participants in the event would be gaining a practical experience by working on group-projects and even on individual tasks.


The best part about this event is that presentations would also be shared at the end. So, they would be able to be enriched with the knowledge of some really practical marketing strategies that they can implement in their respective organizations.

Parita Niemwongse who is the Director-Human Capital Development, PATA has stated that the PATA Human Capacity Building Programme lets them tap into a gigantic network of expertise that would benefit all their members. This is crucial for the destinations including Maldives. This is because in Maldives, the tourism industry contributes largely to the national economy.


The training would be provided through adult education learning strategies that include site visits, group discussions, group exercises and case studies.



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