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Published on : Thursday, April 7, 2016
The Pacific Asia Travel Association (PATA) is pleased to welcome Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) as its newest government member. The Authority’s mission is to promote the heritage, culture and traditions of Abu Dhabi emirate worldwide. Its activities are designed to support the emirate’s evolution into a world-class, sustainable destination that makes a unique contribution to the global cultural landscape while conserving its singular character and ecosystem.
“The Asia Pacific region is an important source market for many destinations. As our newest government member, Abu Dhabi now has the ability to tap into our expertise, research and networks to assist in the development of responsible tourism for what is undoubtedly a fascinating destination ,” said PATA CEO Mario Hardy. “The Authority’s mission to promote the heritage and culture of Abu Dhabi in order to transform it into a world-class and sustainable destination is in line with PATA’s mission and the Association’s main advocacy themes for 2016.”
Abu Dhabi has experienced significant growth in guest arrivals from countries within the PATA region in recent years, something Sultan Al Dhaheri, TCA Abu Dhabi’s Acting Executive Director of Tourism, is keen to increase.
“Our tourism destination marketing strategy is placing greater emphasis on seeding growth in visitor arrivals from priority source markets within the PATA region of India, China and Australia, as well as continuing to expand our outreach to encourage visits domestically from our neighbouring emirates and our closest GCC neighbours,” said Al Dhaheri.
“Membership of PATA will cement our position in the region and will prove invaluable for gaining insights, forecasts and analysis for the ongoing development of our marketing and communications initiatives, while serving as a statement of intent to the regional travel industry to help members make better business decisions to include our expanding cultural, leisure and MICE destination in their brochures,” he added.
TCA Abu Dhabi is a multi-faceted organisation with a mandate grounded in Abu Dhabi’s 2030 Economic Vision as laid down by Their Highnesses Sheikh Khalifa bin Zayed Al Nahyan, UAE President and Ruler of Abu Dhabi and Sheikh Mohamed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.