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Published on : Tuesday, June 14, 2016
The Pacific Asia Travel Association is pleased to welcome the Ras Al Khaimah Tourism Development Authority as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families.
PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience. The emirate also now enjoys access to our insightful research and expertise to assist in them developing a sustainable and responsible tourism industry. This is particularly relevant for the Ras Al Khaimah Tourism Development Authority in their bid to highlight the many authentic cultural, historical and natural Arabian experiences.”
Haitham Mattar, CEO of Ras Al Khaimah TDA said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India. Becoming a member of PATA is a key step towards further establishing Ras Al Khaimah as a tourist destination in its own right amongst Asia Pacific travellers and investors.”
Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad. In order to achieve its goals, the Ras Al Khaimah TDA has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research to identify tourism projects and current trends. Ras Al Khaimah TDA leads on the destination’s branding and subsequent marketing activities, and also develops and implements strategies designed to encourage tourism investment into the emirate.
Offering a diverse landscape, rich heritage and year-round sunshine, Ras Al Khaimah is an ideal getaway for both leisure and adventure travel as well as for business travellers. The emirate presents an extensive selection of exclusive outdoor activities from trekking the tallest mountain in the UAE – Jebel Jais, and mountain biking to kayaking, desert safaris, fishing and golf. This dovetails well with the premium accommodation, the eclectic selection of international gourmet experiences and the world class spas.