Published on : Friday, November 8, 2019
Up to ten consultancies pitched for Vietnam Tourism’s promotional and representational work, with an annual budget of more than £100,000.
The PC Agency will now work on the country’s recent VietnamNOW campaign, and commemorate the country’s journey from past to present, along with its varied offerings for international travellers, including historic Hue and Hoi An; areas of natural beauty including Nha Trang, Ha Long Bay, Phong Nha Ke Bang; the Mekong Delta; cities like Hanoi and Ho Chi Minh City and dramatic islands Con Dao and Phu Quoc.
The consultancy will also be assisting the tourist board’s first international office in London, and focus on increasing visitor numbers and enhancing relations with the UK and Irish travel trade and media. Currently, about 300,000 Britons visit Vietnam each year.
“Opening our first international office which will be based in the UK is a significant milestone for Vietnam,” said Tran Trong Kien, chairman of Vietnam’s Tourism Advisory Board.
Kien further said, “The UK will be one of our biggest and most important markets. Travellers from the UK love our authentic local food, immerse in our dynamic and vibrant cities, enjoy our great beaches and explore our beautiful landscapes as well as our unique culture. This office will show a welcoming Vietnam and help more British travellers to realise these amazing experiences.”
The new office project is public-private partnership collaboration between the Vietnam National Administration of Tourism and the Tourism Advisory Board.