Pearl of Africa Tourism Expo to boost Uganda tourism sector

Published on : Thursday, February 9, 2017

Uganda tourism sectorPreparations for the second edition of Pearl of Africa Tourism Expo (POATE) are in high gear in Kampala, Uganda. It comes across as the biggest event in Uganda’s tourism calendar.


POATE is an annual continental event that provides a unique opportunity for the African tourism business operators to meet new clients, network, and market and discuss business.


Stephen Asiimwe, Chief Executive Director Uganda Tourism Board, explains that this year’s expo as scheduled for Feb 17-19 at Kololo Independence Grounds—will be dedicated to raising the profile of Uganda as a preferred destination both domestically and regionally.


On the other hand, Edwin Muhazura, Head of Marketing observes that in contrast to last year’s edition which attracted less than 30 hosted buyers and 120 exhibitors, this year’s expo is expected congregate 300 exhibitors.


He bases his projections on bookings and reservations that have been made with UTB over the last one year. It is partly in this regard that the show will hosted at Sheraton Gardens as it is more spacious, unlike Serena Hotel, the previous host.


On the whole the biggest catch with this year’s expo is its timing. Apart from being organized at a time when most travel agencies are looking for emerging markets to venture into.


It comes at a time when tourism traffic to the country is expected to scale up—following an increment in frequency of flights to Entebbe by over five Airlines. These include Ethiopian Airways, Emirates, Rwandair, Etihad and Fly Dubai.


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