‘Peru Mucho gusto’ publication wins Food & Wine Tourism award at FITUR 2017

Published on : Wednesday, January 25, 2017

Food & Wine TourismThe “Peru Mucho gusto” publication wins the Food & Wine Tourism award at the 22nd Best Active Tourism Product Competition, held by the International Tourism Trade Fair (Fitur) in Spain.


The Jury was made up of AireLibre Magazine readers, tourism professionals (Exhibitors at FITUR 2017), members of the media and tourist industry representatives.


They rated the following aspects: Original idea, product presentation and image, contribution to recovery of the environment and to sustainable development, quality of infrastructures, marketing and retailing channels.


The aim of the 22nd Best Active Tourism Product Competition at Fitur is to boost development and marketing within the tourist industry and to promote high-quality tourism products.


‘Peru, Mucho Gusto’ is a Promperu tool available to all international attendees visiting the exhibition stall at the fairground, and is intended to attract potential travelers, gastronomy experts, and foodies interested in new trends.

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