Published on : Tuesday, December 26, 2017
According to an industry expert, the Department of Tourism (DOT) of Philippines must start focusing on the higher spending tourists rather emphasizing on the figures of tourist arrival in the next year.
John Paolo Rivera, associate director for the Asian Institute of Management (AIM) Dr. Andrew Tan Center for Tourism said that the tourism sector should focus on matters what weighs more than counting the number of arrivals. “Our policies, promotions, infrastructure, offerings, packages should allow tourists to stay longer and spend more while in the country,” Rivera said.
The tourism experience in the Philippines should be packaged with options worth staying and spending for, continued Rivera. Both the increase in the high-spending tourists and the ecotourists could be the center of attraction as they are willing to spend more than the backpackers and other usual mass tourists.
Based on latest available figures from the DOT, visitor receipts surged 36.28 percent in the first nine months to P243.23 million, compared to the P178.48 million in the year before.
The DOT earlier has earlier said that the month of July recorded the biggest receipts of P33.53 billion while the highest growth of 117.23 percent was recorded in September. Average daily expenditure (ADE) of visitors for the same month registered at P6,722.02, while the average length of stay of visitors was at 9.30 nights.
The ecotourism sector has been marked as one of the highest spending area from the tourists. He said seven percent of all international travel expenditure is generated by nature tourism and it is pertinently not for the backpakers.