Philippines seeking optimum revenue from cruise tourism

Published on : Thursday, February 28, 2019

The Philippines, due to its archipelagic geography and diverse culture in every region, offers a great stopover for passengers.

 

In Manila, the country wants a cruise port that will make major tourist attractions accessible and will feature a seafood market and other Philippine products.

 

While cruise tourism offers a host of benefits, it also poses a threat to the sustainability of the country’s island destinations.

 

Benito Bengzon of Department of Tourism said, “as in the case of general tourism in the country, what we want to do is find that sweet spot to achieve that ideal mix between headcount and revenue. So in that matter, we all know that the revenue per head per capita of passengers of expedition ships is higher than that of the bigger ships. But we need bigger ships for the numbers. So what we want is to have that optimum balance.”

 

While the big cruise ships bring the numbers with thousands of passengers, expedition cruises offer a low-density, high-value kind of experience as these ships normally carry about 600 to 700 passengers. Expedition ships have greater flexibility because of its smaller size allowing it to go to smaller and more remote islands in the country.

 

Due to the increasing port of calls in the country, the Philippines is aiming to develop its cruise tourism product with the implementation of the National Cruise Development Strategy (NCTDS). The country aims to have 656,635 cruise passengers from 300 ports of calls by the end of 2022.

 

The Southeast Asian country also aims to construct and develop a cruise-dedicated port in Manila and in other priority ports in the country to harness the potential of cruise tourism as an emerging tourism product and vital engine for tourism growth.

 

“Cruise tourism will alter the magnitude of sustainability challenges to our frail archipelagic geography. The government, led by DOT, must consider not just the marketing aspect of attracting these tourists. Sustainable operations will be key,” Fernando Roxas, executive director of the Asian Institute of Management Andrew Tan Center for Tourism, said in a previous interview.

 

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. HEAVENT MEETINGS

      March 28
Get our toolbar!
Review www.travelandtourworld.com on alexa.com