Published on : Friday, November 29, 2019
The agreement was signed by the Philippine Department of Tourism (DOT) secretary Bernadette Romulo-Puyat and South Korean minister of culture, sports and tourism Park Yang Woo at a ceremony earlier this week at the Westin Chosun Hotel in Busan.
Puyat said, “With this renewed pledge on tourism cooperation between the Philippines and (South) Korea, we are hopeful we can sustain and intensify the already-strong ties with (South) Korea that we enjoy.”
The programme, which is valid from 2019 to 2024 or five years from the date of signing, aims to introduce joint programmes and activities that will boost two-way tourism promotion and align tourism efforts between the Philippines and South Korea. It would also facilitate deeper and meaningful interactions between the Filipinos and South Koreans, and strengthen overall cooperation between the two countries regarding tourist safety, security and quality assurance.
South Korea has been the top source market of the Philippines for nine consecutive years, said Romulo-Puyat.
“To sustain the momentum, the DOT will embark on a more aggressive marketing campaign to continue capturing a bigger chunk of the (South) Korean market. The DOT office in South Korea will be undertaking activities that will support the marketing efforts and collaborate with the travel trade on developing new thematic tour products for specific market segments,” Puyat said.
Puyat attributed the growth in visitors from South Korea due to the improved air connectivity between the two markets, including 14 additional flights to the Philippines from South Korea. These flights include new routes like Daegu-Kalibu-Daegu, Incheon-Bohol-Incheon, and Muan-Clark-Muan.
Besides sun and beach tourism, South Koreans visit the Philippines mostly for education tourism portfolio or English as a second language.