Published on : Tuesday, December 26, 2017
John Paolo Rivera, associate director for the Asian Institute of Management (AIM) Dr. Andrew Tan Center for Tourism said that the tourism sector should start putting more emphasis on the spending of tourists more than the arrival numbers. Instead of looking into the numbers, it’s time that we focus on what matters more, what weighs more than the arrival numbers.
Their policies, promotions, infrastructure, offerings, packages should allow tourists to stay longer and spend more while in the country. Rivera said this would allow the tourism experience in the Philippines to be packaged as a destination worth staying and worth spending for.
The Philippines Tourism Department should also capitalize on the increasing number of high-spenders in tourism as well as eco tourists who are willing to spend more than the usual mass tourists and backpackers.
According to the study by the Philippines Tourism Department, the visitor receipts surged 36.28 percent in the first nine months to P243.23 million, compared to the P178.48 million in the year before.The month of July recorded the biggest receipts of P33.53 billion while the highest growth of 117.23 percent was recorded in September. In September, inbound visitor receipts more than doubled to P30.89 billion from P14.22 billion in September 2016.
The average daily expenditure (ADE) of visitors for the same month registered at P6,722.02, while the average length of stay of visitors was at 9.30 nights.
In addition, the average per capita expenditure of visitors in Philippines for September was pegged at P62,514.77.
Rivera earlier recognized the ecotourism sector as a market that the Philippines Tourism Department should focus on as it attracts the higher spending tourists and also accounts for one of the highest expenditure among tourists.