Phillipa Harrison named as the new managing director of Tourism Australia

Published on : Sunday, September 15, 2019

Phillipa Harrison has been named as the new managing director of Tourism Australia, in place of John O’ Sullivan who quit in May to head adventure tourism company Experience Co.

 

With this new role, Harrison has become the NTO’s first-ever female head.

 

To quote Harrison, “This is a period of change, challenge and opportunity for our industry.

 

With competition for the global travel wallet and the demands of the international traveller ever increasing, and both global and Australian tourism facing a number of significant headwinds, the need for a strong, cohesive and united industry has never been greater.”

 

Harrison added that her focus is to retain Tourism Australia’s competitiveness with the help of “creative and high impact marketing” and “the important distribution and partnership platforms we provide to the industry”.

 

Harrison was previously Tourism Australia’s executive general manager international, looking over a network of international offices spanning 12 countries, as well as managing airline relationships and distribution channels.

 

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