Published on : Tuesday, October 24, 2017
In the month of August of this year, Nova Scotia greeted over 46,000 non-resident overnight visitors which have been estimated an increase of 11 percent, as per the monthly figures released by Tourism Nova Scotia on Oct. 12th.
To quote Wes Surrett, general manager of the lodge, “our August was wonderful, the best the Pictou Lodge has seen in its 93 years of business. We ran at capacity for three weeks in a row.”
Out of 46,000 additional visitors, Ontario and Quebec added 18,000 and 12,000 visitors respectively, presenting powerful growth in terms of visitation from Tourism Nova Scotia’s target Canadian markets. Also, August showed steep increase in terms of air visits (up five percent) along with road (up 14 percent) in comparison to August 2016.
To quote Michele Saran, CEO, Tourism Nova Scotia, “there are many factors that contribute to a successful tourism season, such as the value of the dollar and price of gas. Marketing is especially important because it builds awareness of things to see and do in a travel destination.”
Up till the month of August 2017, overnight visitation to Nova Scotia by the non-residents increased by nine percent in comparison to 2016. Ontario is at the top of all markets in terms of visitation growth, adding 64,000 of the 141,000 extra visitors to Nova Scotia. Side by side, visitation has also grown in terms of road (up eight percent) and air (up 11 percent).
Back in August of this year, over 390,000 licensed room nights were sold. This was an increase of one percent from the same time last year. The occupancy rate grew by two percentage points to 72 percent.