Published on : Tuesday, January 17, 2017
Cost sharing essentially allows customers to pay less by dividing the cost across a larger group. It is most relevant for the on-demand services like Uber, which lets users share the ride with others going the same direction and split the cost.This model is preferred by more and more users around the globe as the services are provided as soon as or whenever required by the client.
PlanetPass is the first player in the Tour&Activities segment to introduce cost-sharing for walking tours. PlanetPass is an app that makes booking last-minute guided walking tours easy. Previously the users could split the cost of the tour with their friends and family by inviting them to join at no extra cost. However, it’s not always easy to form a group of close friends to get the best deal, especially when visiting a foreign country. And this is where the cost-sharing mechanism comes in! PlanetPass now allows users to quickly find like-minded travelers interested in the same tour but not willing to pay the whole price. PlanetPass has retained the ‘coziness’ of the individual tour by keeping the maximum group size to six travelers, and allowed the customers to not only save money, but also to meet new and interesting people. The cost sharing feature is currently available on Android and will be launched on iOS in the nearest future.
So how does it work? The customers can either initiate a group and wait for people to join, or join existing groups initiated by other users. When initiating a group, the user fully realizes the on-demand mechanism by picking the most convenient time and being able to take the walk as soon as an hour after choosing the tour.
PlanetPass has also added an extra social component to help group initiators quickly and easily share the info with their friends, acquaintances or networks and invite more travelers to join them. With this mechanism users can share a customized message via social media and invite similar tourists located in London to take the walk with them. PlanetPass has developed a web-version of the service – a landing page for tourists interested in the offer, where they will be able to view all the necessary information and join the group via the website with no hassle.
PlanetPass CEO Andrey Osipov says: “Most importantly, we aim to significantly broaden our potential target audience through making the product more accessible for millennial and younger generation. This is our core audience as millennials are the most dynamic and tech-savvy, and actively use their mobile phones for purchases. Besides, they would highly appreciate the social component we have added, as it is becoming more important to the younger generation”.
MrOsipov adds: “We believe that we’ve chosen the best timing to introduce cost sharing. This year one of the key PlanetPass business objectives is rapid and vast expansion to new regions and destinations, so this feature will be able to work in full scale”.
Overall, PlanetPass anticipates a more price sensitive audience, for whom the expense was a barrier to using the service, and more sociable individuals interested in meeting like-minded people, as recent studies show that travelers are interested in being able to share the experience with their friends and loved ones almost as much as in the experience itself.