Plum role for new cider at prestigious food and drink awards

Published on : Friday, August 5, 2016

Tourism northern irelandA County Armagh cider which has just recently been brought to market has been shortlisted in this year’s Irish Quality Food and Drink Awards.



Mac Ivors Plum and Ginger made the shortlist of the prestigious awards despite having only been launched in May of this year. The Plum and Ginger cider is rosé in colour with delicate bubbles making it a perfect choice of drink for the spring-summer season. It joins the Traditional Dry and Medium ciders which are already being produced from orchards on the family business’ 160-year-old farm in the Orchard County.



Recently named in the Irish Examiner as its ‘Cider of the Week’, Plum and Ginger has already earned a prime position in bars, restaurants and off-licenses across Ireland.



Speaking about the shortlist announcement, Greg MacNeice, a fifth generation apple grower said: “To win an Irish Quality Food and Drink Award would be a huge accolade for Mac Ivors Cider Co especially for Plum and Ginger which has hit the market quite recently.



“It is a busy marketplace and we are very lucky in that we are attracting a new generation of cider drinkers as well as satisfying the appetite of people who have been drinking cider for a much longer period of time.”



Greg said that the Plum and Ginger cider had been the outcome of a continued commitment to create deliciously different ciders to provide new taste experiences.



“Based on tastings in bars and supermarkets, as well as at major industry festivals in Belfast and Dublin, the feedback has been amazing,” he said.



“Plum and Ginger are two fantastic flavours in their own right but combine them with the taste of real County Armagh apples, and you have a winning combination. The plum provides a rounded, fruity flavour while the ginger adds a subtle amount of heat to the finish.



“We are delighted to have been announced as a finalist so we are hoping to take back an Irish Quality Food and Drink Award to County Armagh.”



The awards, which are in their fourth year now, will take place at The Round Room at the Mansion House in Dublin on September 8 and are open to all food and drink retailers, producers and manufacturers north and south of Ireland.


Source:- tourism Northern ireland

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