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Published on : Saturday, September 10, 2016
To improve overall efficiency restaurant executives are continually turning to technology. According to June 2016 research, they are not only adopting customer-facing technologies such as loyalty programs and personalized offers, but also those in the back end, like predictive analytics and the internet of things (IoT).
Hospitality Technology found that most restaurant executives surveyed worldwide have adopted many customer-facing technologies.
All of these technologies, including those like personalized offers and tableside ordering, can help restaurants better reach customers and make their overall experience more satisfying. For example, nearly half have adopted loyalty programs, and more than a third have adopted comprehensive mobile experiences across the guest life cycle.
More restaurants are looking to invest in technology to improve productivity.
A survey by National Restaurant Association revealed that four in five restaurant operators agreed that technology can help increase sales, and the use of it in a restaurant provides a competitive advantage.
Additionally, more than half of respondents said they would implement predictive ordering technology, if it were available. Many would also use drones to deliver food if it were feasible to do so.