Preferred Hotels & Resorts Unveils New Brand Website

Published on : Saturday, January 12, 2019

Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing, and distribution services to independent luxury hotels, is pleased to announce the launch of its new brand website, PreferredHotels.com. With careful consideration to the balance of form and function, the new visual forward, fully-responsive websitehas been deftly designed to draw more qualified traffic and make a quick, impactful connection between travelers and the brand’s global portfolio of 700 independent hotels worldwide.

 

 

“Luxury travelers expect a digital experience that is truly representative of the hospitality they would receive upon arrival at any one of our incredible hotel destinations. The online search and booking process should be easy, thoughtful, and rewarding,” said Chief Marketing Officer Kristie Goshow. “Like a great iceberg, it is what cannot be seen that will become the powerhouse of Preferred’s digital strategy going forward. As we continue to grow both our hotel destinations and consumer audiences, our investment in progressive technology is critical to the scalability of our digital efforts.”

 

As part of the redesign, Preferred Hotels & Resorts ensured that I Prefer Hotel Rewards – the world’s largest points-based program for independent hotels globally – remained a focal point of the user experience. To capture greater loyalty from leisure andcorporate travelers alike, icons highlighting the benefits of I Prefer membership appear on every page alongside access to exclusive member rates.

 

Visitors to the site will also see that each member hotel is highlighted through large-scale, vibrant photography that is complemented by lively, expanded property guides. Further, all hotels now have the opportunity to target visitors to the site through a variety of new merchandising opportunities on the enhanced homepage. The revamped site will better capture consumers’ attention through informative destination tips; new filters that invite searches by destination, travel theme, type of property, and level of luxury; and an enhanced technical structure that translates seamlessly onto mobile devices, tablets, and desktop computers. A real-time feed of consumer reviews through TripAdvisor will appear on every hotel page, creating an unabashed transparency to help potential guests make an informed, confident purchase decision – a new feature perfectly timed following Preferred Hotels & Resorts being named the #1 “Most Excellent” large hotel chain by TripAdvisor travelers.

 


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 ITB asia 2020
  • 11 Aviation Festival Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 15 Digital Travel EU 2020
  • 15 Routes Asia 2020
  • 16 G&A 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. BTL 2020

      May 27 - May 31
    2. AIR CONVENTION ASIA 2020

      June 9 - June 11
    3. HOTELEX 2020

      June 15 - June 18
    4. B-TRAVEL 2020

      June 19 - June 21
    5. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
Get our toolbar!
Review www.travelandtourworld.com on alexa.com