Published on : Tuesday, June 14, 2016
Premiere Hotels Group in UAE begins focus on direct bookings with the implementation of new reservation and channel optimisation technology with BookLogic.The portfolio of five hotels & resorts and apartments in the United Arab Emirates has updated its bookings systems to improve revenue by targeting the customer direct. The hotel group has selected BookLogic as its hotel technology partner to improve the performance of its website and online marketing and distribution.
Premiere Group includes Sharjah Première Hotel and Resort, consisting of 86 deluxe guest rooms and suites, Lou’lou’a Beach Resort of 134 rooms and suites on the Al Khan Coast, and Al-Majaz Première Hotel Apartment has 86 units of one, two three bedroom apartments. In Dubai City Première Marina Hotel Apartments – a 34-storey luxurious apartments with 142 fully furnished hotel apartments and City Première Hotel Apartments – Deluxe, an impressive 43 storey luxury apartment building with 271 units,
BookLogic will support Première Group to address direct bookings through the BookLogic Smart Booking Engine and its Online Hotel Distribution & GDS/IDS Connectivity that connects the properties to the world’s renowned GDSs, Galileo, Amadeus, Sabre, and World-span, as well as more than 150 online travel web portals. All channels and direct bookings are running through the new systems to manage a range of room types including deluxe guest rooms and suites, business suites, and executive suites, as well as luxurious units consisting of one, two, three-bedroom apartments and Penthouse.
Ms Ismat Huque, Group Director – Sales & Marketing of Première Group “As a new player in the market, BookLogic has shown us that it can make significant gains in direct bookings, while helping us to optimise the performance of our existing third party channels. Direct connections to the most important and powerful OTAs is providing access to a wider audience, while the technology is improving the efficiency distribution for our sales and marketing department.”
“Première Group is aligning its technology systems to meet the demands of revenue expectations. The new connections and booking solutions will enable the properties to optimise and maximise the revenue opportunities from across all channels – while being able to concentrate on a direct bookings strategy. We are pleased to work with such a quality, luxury brand,” says Oral Yigitkus, CEO, BookLogic.