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Published on : Friday, November 8, 2013
Posing this question is key to hosting a conference or event in Scotland, according to a leading personality profiles expert.Chris Elmitt, Managing Director of Crystal Interactive – a specialist audience engagement company – will present the theory to hundreds of delegates at the Business Tourism Scotland Conference at the SECC in Glasgow on Monday 11 November.
Chris will distribute 300 mini iPads to the audience for a unique interactive session, after which delegates, which will include conference and event organisers from throughout Scotland, will have a better understanding of how to make their own events appeal to a wide variety of personality types.
Chris said: “We’re all inclined to assume that everyone thinks the way we do, but the reality is that even in a group of people who seemingly have a lot in common, there will be a wide divergence of opinions and attitudes on the same topic.
“We can segment our audiences into four recognised personality profiles: Karen Conscientious, Tommy Teamer, Mary Maverick and Dan Driven. Understanding and accommodating such a wide range of personality drivers is not only critical to engaging fully with every member of your audience, but on a strategic level it’s key to proving your event’s value and ensuring its ongoing viability.”
Chaired by Stephen Jardine, the Business Tourism Scotland Conference is set to attract more than 300 business people from across the country’s thriving business tourism industry A series of presentations will show how they can use ground-breaking technology and trends to make the most of their events.
An industry steering group has worked closely with VisitScotland, Scottish Enterprise, Glasgow City Marketing Bureau, Marketing Edinburgh, Dundee and Angus Convention Bureau, and Visit Aberdeen to organise the event.
Dr Paul Redmond, who is famous for his studies into generational theory and how businesses can engage effectively with Baby Boomers, Generation X, Generation Y and the Millennials, will be among the speakers, as will renowned event producer Clare Amsel, who will join Million Dollar Round Table Director Ray Kopcinski to look at new technology and the importance of businesses realising that ‘the future is now’.