Promoting Northern Ireland to Game of Thrones fans in Britain

Published on : Wednesday, August 16, 2017

August 2017 – Tourism Ireland’s latest Game of Thrones® promotion is showcasing Northern Ireland across Great Britain. Timed to coincide with series 7 of the hugely popular TV series, the promotion in GB is under way right now, complementing Tourism Ireland’s global Game of Thrones® tapestry campaign. It features a fun quiz on Tourism Ireland’s website, Ireland.com – where fans can answer questions connecting scenes in the Game of Thrones® tapestry with real life filming locations in Northern Ireland. Then, they’re in with a chance to win a three-day trip to Northern Ireland, including a Game of Thrones® tour. Once the quiz is complete, users can engage further with the tapestry and share the competition and scenes from the tapestry with their friends, through social media. VISUAL SHOWS: EMAIL MARKETING (SENT TO ALMOST 19,000 FANS).  Further media information: Clair Balmer / Elaine Moore, Tourism Ireland  077 6652 7719

Tourism Ireland’s latest Game of Thrones promotion is showcasing Northern Ireland across Britain.

 

Timed to coincide with series 7 of the hugely popular TV series, the promotion in Britain is under way right now, complementing Tourism Ireland’s global Game of Thrones® tapestry campaign. It features a fun quiz on Tourism Ireland’s website, Ireland where fans can answer questions connecting scenes in the Game of Thrones tapestry with real life filming locations in Northern Ireland. Then, they’re in with a chance to win a three-day trip to Northern Ireland, including a Game of Thrones® tour. Once the quiz is complete, users can engage further with the tapestry and share the competition and scenes from the tapestry with their friends, through social media.

 

The competition is being promoted via Facebook and Twitter, as well as through email marketing to a database of almost 19,000 – reminding fans of the TV show that Northern Ireland is one of the main filming locations for Game of Thrones, with numerous unforgettable set locations.

 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: TV and film are recognised as strong influencers on travellers everywhere and the popularity of Game of Thrones® is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential GB visitors. Our latest Game of Thrones promotion is a fun way to spike people’s curiosity about the landscapes and locations featured in the series and inspire them to come and explore those locations for themselves. It’s just one element of our busy programme of activity to highlight Northern Ireland as Game of Thrones Territory.”

 

Separately, Tourism Ireland has released another time-lapse video of the weaving of the latest section of its Game of Thrones® tapestry, hanging in the Ulster Museum. This week’s section of tapestry includes a collection of scenes from “The Spoils of War,” episode 4 of season 7: as the Lannister army approaches King’s Landing, it is attacked by Daenerys, riding Drogon and leading her horde of Dothraki. Despite the Lannisters suffering heavy losses, Bronn is able to wound Drogon with Qyburn’s scorpion crossbow. Jaime attempts to run Daenerys down, but Drogon shields her and almost incinerates him before Bronn pushes him out of the way at the last moment. Click here to see Tourism Ireland’s video of the new panels – representing “The Spoils of War” (episode 4) – being created.

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