Promotion of China’s cultural & natural heritage boosted its holiday tourism in return

Published on : Wednesday, June 12, 2019

Promotion of China’s cultural and natural heritage enhanced tourism in old towns and villages of this country, during the three-day Dragon Boat Festival holiday, which concluded on Sunday.

 

A variety of activities were organized all over China to mark Cultural and Natural Heritage Day this year, which was on Saturday 2019, the second day of the national holiday.

 

For example, the five national intangible cultural heritage items of Liangping District of Chongqing Municipality in southwest China were put on demonstration at various scenic spots, providing tourists a quick look into the profound culture in the locality.

 

The discovery of new types of business models like the combination of local culture with art performances has proven to efficiently in boosting up the amalgamation and wealth of culture and tourism industries.

 

Figures from the Ministry of Culture and Tourism showed that China experienced a total of 95.98 million domestic tourist trips during the festival time, up 7.7 percent from 2018, while tourism revenue grew by 8.6 percent year on year to 39.33 billion yuan (about 5.7 billion U.S. dollars).

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