Puglia promotes tourism through culture

Published on : Wednesday, November 22, 2017

Puglia promotes tourismApulia is a model of cultural planning, and, and in 10 years, 400 million Euros have been dedicated to “PiiiL Culture” (Prodotto Identita Innovazione Impresa Lavoro) – Product, Identity, Innovation, Enterprise, and Work. This is new model for economic development based on culture which is the aim of the Puglia region.

It was presented at the Strategic Plan of Culture under the second edition of the Manifesto “All Routes Lead to Rome,” the official event of the World Tourism Year for Development, proclaimed by the UNWTO.

With an investment of 400 million Euros for ten years (2017-2016), Puglia focuses on culture. It is a 200-page plan that aims to develop a cultural product for generating work and hoping for full involvement of productive communities.

During the workshop, “Towards the Economy of Happiness – PiiiL Cultura in Puglia,” held at the Palazzo Massimo Conference Hall, Puglia became the first region in Italy to have drafted a 10-year strategic plan of culture.

“For Puglia, Public Theater is a great satisfaction,” commented Carmelo Grassi, President of Teatro Pubblico Pugliese. “The plan is not a simple programming document, but it is a shared choice on the future.”

“The plan is a concrete tool for economic development,” said Paolo Ponzio, Coordinator of the Regional Strategic Plan for Culture. At Apulia, businesses that are living in a cultural economy are emerging, encouraging regional tourism, and allowing the seasonalization of tourism as a tool of the transmission of culture.”

In the afternoon session, several speakers spoke about the program’s details of the plan and some regional announcements of competition were laid out and the priority action work in progress was analyzed.


Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 09 Conventa 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019


    1. MATKA 2019

      January 17 - January 20
    2. GO 2019

      January 17 - January 20
    3. BLTM Delhi

      January 18 - January 19

      January 18 - January 20

      January 19 - January 20
Get our toolbar!
Review www.travelandtourworld.com on alexa.com