Puglia promotes tourism through culture

Published on : Wednesday, November 22, 2017

Puglia promotes tourismApulia is a model of cultural planning, and, and in 10 years, 400 million Euros have been dedicated to “PiiiL Culture” (Prodotto Identita Innovazione Impresa Lavoro) – Product, Identity, Innovation, Enterprise, and Work. This is new model for economic development based on culture which is the aim of the Puglia region.

It was presented at the Strategic Plan of Culture under the second edition of the Manifesto “All Routes Lead to Rome,” the official event of the World Tourism Year for Development, proclaimed by the UNWTO.

With an investment of 400 million Euros for ten years (2017-2016), Puglia focuses on culture. It is a 200-page plan that aims to develop a cultural product for generating work and hoping for full involvement of productive communities.

During the workshop, “Towards the Economy of Happiness – PiiiL Cultura in Puglia,” held at the Palazzo Massimo Conference Hall, Puglia became the first region in Italy to have drafted a 10-year strategic plan of culture.

“For Puglia, Public Theater is a great satisfaction,” commented Carmelo Grassi, President of Teatro Pubblico Pugliese. “The plan is not a simple programming document, but it is a shared choice on the future.”

“The plan is a concrete tool for economic development,” said Paolo Ponzio, Coordinator of the Regional Strategic Plan for Culture. At Apulia, businesses that are living in a cultural economy are emerging, encouraging regional tourism, and allowing the seasonalization of tourism as a tool of the transmission of culture.”

In the afternoon session, several speakers spoke about the program’s details of the plan and some regional announcements of competition were laid out and the priority action work in progress was analyzed.


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