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Published on : Thursday, July 28, 2016
Four Qantas passengers have had their own personal holiday snaps turned into luxury limited edition silk scarves as part of a collaboration between Qantas and edgy Australian designers ‘Bird & Knoll’ whose scarves are favoured by a host of celebrities including Miranda Kerr and Rachel Hunter.
It’s the second year in a row that Qantas and Bird & Knoll have worked together to combine fashion and travel after the debut of the “Feels Like Home” scarf last year, inspired by Qantas Trend Consultant Jessica Hart’s hometown of Melbourne.
The 2016 “Destinations” scarf series captures the essence of four Qantas destinations photographed by travellers who submitted an image they had taken of their favourite destination as part of a Qantas Instagram competition. A panel of judges including Vogue Editor, Edwina McCann, Bird & Knoll founders Macayla Chapman and Natalie Knoll and Qantas Digital Consultant Nicole Warne selected the winning entries.
The images depicted four very different destination scenes including Tamworth (NSW), Venice Beach (Los Angeles), a wild giraffe in the mist (South Africa) and Bondi’s iconic Iceberg ocean baths (Sydney). The images have been translated on to the 90cm x 90cm silk designer scarves.
The winning entry destinations include:
Tamworth Colin Goddard, Sydney
Bondi (Sydney) Samantha Herbut, Adelaide
South Africa Soseh Demirian, Sydney
Venice Beach (Los Angeles) Carly Chan, Auckland
Bird & Knoll’s design photographer Natalie Knoll said she was impressed with the calibre of images submitted and in particular, the raw authenticity of the images which were all shot spontaneously during travel adventures.
“All four of the images by our guest photographers are captivating in different ways. Bondi and Venice Beach are both bold with bursts of bright colours and activity, while South Africa and Tamworth use soft light to highlight the warmth and beauty of animal and landscape. The composition of each image is clever and they all translate perfectly in to a Bird & Knoll scarf.”
Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said the new scarves were a great showcase of Australian talent.
“We all love sharing our adventures and travel experiences on social media, but to have your work featured on a Bird & Knoll scarf is definitely the next level up. It’s obvious that there are some incredibly gifted Qantas customers out there, and we love the way their images capture the magic of travel in a really natural, evocative way.
“The scarves are a beautiful new travel accessory and we’re absolutely delighted to be helping a fantastic, innovative young Australian brand like Bird & Knoll grow its business.”