Qantas launches new VR tourism app

Published on : Tuesday, November 15, 2016

qantasAustralian airline Qantas along with Samsung Electronics Australia has launched a new trial entertainment service that uses Samsung’s Gear VR to provide passengers an unique 3D experience in an interactive 360° cinematic video format.


Passengers will be able to take part in guided tours of national parks and world famous landmarks, all without the comfort of leaving their home.


The app first launches with 13 videos but will see additional content rolled out in the coming weeks.


Users watching with a headset can view the content in 3D split screen mode, while a 2D landscape mode will be offered for those watching on a smartphone.


Olivia Wirth, Group Executive, Brand, Marketing and Corporate Affairs at Qantas, said that, their aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with.


Qantas first rolled out a VR program last year, offering up Samsung Gear VR headsets in First-Class cabins and lounges. The Qantas app, which launches today on iOS and Android was developed in partnership with Australian VR firm, Start VR.


The app isn’t just a way to sell flights to Australia, Tietzel says, but rather a way to allow a broad international audience to experience the cultural and historical heritage of Australia. The VR experiences available on the App run the gamut from relaxing river cruises on the Yellow Water Billabong, to guided tours of Australian Aboriginal rock art, and helicopter flights over the iconic Uluru.

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