Qantas, Tourism Australia signs deal to promote Australia

Published on : Wednesday, August 3, 2016

Qantas and Tourism AustraliaQantas Airways has joined hands with Tourism Australia by signing a deal worth US$15.2 million with an aim to promote Australia to the world, marking a brand new partnership venture between these two organizations.



The move is the first ever cooperation between Qantas and the tourism board of Australia ever since the year 2012, when a dispute with Geoff Dixon, former Qantas chairman compelled the Australian airlines company to sever links with Tourism Australia. Thereafter, it began working only with the state tourism boards of Australia.



Over the past few months, the relationship between these two organizations have been optimistic with both of them teaming up for projects like safety videos. However, this is the first major investment.



Alan Joyce, CEO, Qantas Airways said that there is a common objective of Tourism Australia and Qantas, that is to make Australia the first choice of travellers all across the world. He also said that with tourism gradually on the rise within Australia, it is the appropriate time to join hands once more.



He further added that Qantas has been a contributor to Australian tourism sector and that they would aim towards increasing the number of visitors to Australia.



John O’Sullivan, managing director, Tourism Australia, said that this partnership between the both organizations “just makes sense”.



O’ Sullivan also said that this agreement brings several resources and that Torusim Australia is excited about the new opportunities associated with international inbound traffic.



He said that the plans of data sharing are really exciting and would permit Tourism Australia to follow more effective advertising policies thereby enabling customers to enjoy a more personalized online experience.



The duration of this agreement is three years. And, the aim of this agreement to attract the maximum number of international visitors to Australia, while keeping a strong focus on Europe, UK, Asia and the US. Both the parties would go for joint marketing campaigns and take part in data sharing agreement in order to target customers who have been thinking about travelling to Australia.



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