Qatar Airways launches new AR experience for its passengers

Published on : Monday, December 16, 2019

Qatar Airways has launched a new augmented reality (AR) experience that enables customers to play football in an innovative way: they have to blink to score. This immersive function enables the player to have virtual experiences on social media. By connecting the real and virtual worlds, fans can now interact with the Qatar Airways brand in a playful way.



The award-winning airline has set a precedent: it is the first airline in the region to use the newly introduced Facebook AR ad format, so users can play the AR game directly from the Facebook news feed without having to install any additional applications.



Qatar Airways has launched a creative campaign in which football legend Xavi immerses itself in the AR game, offering millions of football fans around the world an unprecedented experience on the Facebook app. This initiative is directly related to the airline’s mission to bring people together.


Qatar Airways Senior Vice President Corporate Communications Salam Al Shawa said that Qatar Airways is constantly breaking new ground in interacting with our passengers, and we are grateful to Facebook for sharing our passion for innovation and improving our customers’ experiences. The FIFA Club World Cup Qatar 2019 is an exciting time in Qatar and we are happy to welcome the football world to the champions’ destination!



By integrating call-to-actions, the AR game was linked to Facebook ads, so that customers seamlessly switch between interacting with Qatar Airways and programs to participate in the FIFA Club World Cup Qatar 2019 : As part of the “Make Qatar Your Goal ”, the award-winning airline announced exciting flight deals for economy and business class tickets as well as global vacation packages to Doha. Qatar Airways invites its customers to see the stars of world football in action at the Qatar 2019 FIFA Club World Cup in Qatar, December 11-21.


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